The Pitch
SUBTOTAL ____ OF 50
Creative hook
Full marks: a surprising, funny, or clever opening makes us want to hear more. Weak: generic opening that could start any pitch.
0246810
Identified a problem
Full marks: a real need makes us feel why this item matters. Weak: features listed with no problem behind them.
0246810
Creative solution
Full marks: the item is a fresh, memorable answer to the problem, seen from a new angle. Weak: the item barely connects to the problem.
0246810
Details provided
Full marks: specific, vivid details make the item feel real and valuable. Weak: vague claims with nothing concrete behind them.
0246810
Call to action
Full marks: clear, specific, and genuinely motivating. We know exactly what to do next. Weak: the pitch just stops.
0246810
The Delivery
SUBTOTAL ____ OF 40
Vocal delivery
Full marks: confident, clear, and engaging, with pace and tone that emphasize key points. Weak: flat, rushed, or hard to hear.
03691215
Professional presence
Full marks: standing, open gestures, eye contact with the camera, clean setting, professional dress. Weak: seated, distracted, or messy frame.
03691215
Preparation
Full marks: flows naturally, clearly rehearsed, no reading from a script or screen. Weak: eyes tracking lines of text, frequent pauses.
0246810
On The Clock
SUBTOTAL ____ OF 10
Time
Full marks: fits inside 1 to 1.5 minutes. Weak: misses the window by more than 15 seconds either way.
0246810