✦ Apply to your final pitch
Capstone · your own campaign
Workbook · Capstone
The Final Pitch Blueprint
You have practised on LUNA RISE. Now build the pitch you will actually deliver. This sheet turns your team's written proposal into the deck and the defense for your capstone — one big idea, a slide that earns every minute, answers ready before the questions come, and a close that asks for the yes.
Use final-prep, before you build slides
Team all members
Output your capstone deck + defense
The one number that proves it
1
Your one big idea
Your proposal holds many arguments. Your pitch gets one — the single campaign claim everything else proves. If your team can't agree on it in one sentence, the deck isn't ready.
The one sentence they should repeat tomorrow
Specific, benefit-led, no jargon. This is the spine of every slide.
2
Storyboard the deck
A pitch is one narrative arc, not a stack of sections. Sketch what goes on each slide before you open the design tool. One idea per slide; if a slide doesn't move the yes, cut it.
1Open on their problem
The gap in their world — not your team, not your agenda.
2The big idea
Your one sentence, on screen. The whole pitch pivots here.
3Proof — the insight
The one number / finding that makes the room go quiet.
4Proof — the work
One hero visual: a mockup, the campaign in action. Show, don't tell.
5Handle the objection
Name your weakest point first, then answer it. (Budget? Timeline?)
6The close — the ask
What you want approved + the dated next step + big idea again.
3
Answer the three questions
The panel is always asking these. Bake the answers into the deck — one strong, evidenced sentence each.
01 · Why this?
Why this strategy over the obvious alternative?
02 · Why now?
Why this moment — what does waiting cost the client?
03 · Why you?
Why should they trust your team to run it?
4
Prep the defense
Half your grade is the Q&A. Write the three hardest questions the panel could ask — then the one-line answer you'll give. Decide now who fields each.
| Hard question the panel might ask | Your one-line answer & who takes it |
|---|
| 1 | | |
| 2 | | |
| 3 | | |
5
Lock the close
Banned ending: "Thank you — any questions?" — close with intent, then invite the panel in.
The ask
Exactly what you want the panel to approve.
The next step (with a date)
One concrete action that moves it forward.
6
Delivery & timing plan
Assign every beat and time it. Rehearse to the clock — panels remember teams that ran out of time for the wrong reasons.
0:00
Open on their problem
1:00
The big idea + the insight
3:00
The work / hero visual
Final check · the night before
Slide 1 names the client's problem — my team appears nowhere on it.
Our one big idea is on a slide by itself, in one sentence.
Every slide has one idea; anything that doesn't move the yes is cut.
Our strongest proof is one number we can say without the slide.
We name our weakest point before the panel can.
Every likely question has an answer and a named person to give it.
We close with an ask and a dated next step — never "any questions?"
We've rehearsed to the clock, out loud, standing up.
The proposal proves you can do the work. The pitch makes them want you to. This is the pitch.