You have written the proposal. Now you have to stand up and win the room. This activity takes what is already on paper and forges the spoken pitch — one big idea, three answers, a defended flank, and a close that asks for the yes.
Stellar Entertainment is releasing "AURA," the comeback mini-album from five-member group LUNA RISE. The group is strong at home but almost invisible on Western short-form. The goal: convert domestic fandom into international streaming and a first global-chart entry — in an 8-week window, on a lean budget.
Choose three of the densest passages in your written proposal. For each, write the single spoken line you would say on stage instead. If you can't say it in one breath, it isn't a pitch line yet.
| Passage from the written proposal | The one line you'll say on stage | |
|---|---|---|
| 1 | "The integrated campaign leverages a synchronised cross-platform content ecosystem across owned, earned, and paid media to maximise pre-release awareness and conversion among international Gen Z segments." |
"For eight weeks, everywhere your fans already scroll, LUNA RISE shows up — and we turn scrolls into streams." |
| 2 | "Consumer insight research indicates 68% of the target demographic discovers new music through short-form video prior to streaming-platform engagement." |
"Your future fans meet the music on TikTok before they ever open Spotify. So that's where we start." |
| 3 | "Budget allocation prioritises high-efficiency channels, with the majority of spend directed toward platforms demonstrating the strongest engagement-to-conversion ratios for the segment." |
"Seventy percent of the budget goes where the fans already are — TikTok and Reels. The rest just amplifies what's working." |
Every panel is really asking the same three things. Answer each in one strong sentence — specific, evidenced, no hedging.
Why this strategy over the obvious alternative?
Why is this the moment — what does waiting cost them?
Why should they trust your team to run it?
You already know the two weakest points in your campaign. List them — then write the sentence that defuses each before the panel asks.
| The objection the panel will raise | Your pre-empt: the sentence that answers it first | |
|---|---|---|
| 1 | "Eight weeks isn't enough to build an international audience." |
"You're right that 8 weeks won't build a fandom — but it's exactly enough to seed a viral dance challenge, and the challenge builds the fandom for us." |
| 2 | "The budget is too small for global reach." |
"We're not buying global reach — we're buying 200 micro-creators who already own it, at a tenth the cost of paid impressions." |
End by spending your momentum, not handing it back. Write your final two sentences: the ask and the next step with a date.
What, exactly, do you want them to approve?
One concrete action, with a date attached.
The final sentence they hear is the one they'll repeat.
Self-check · before you present
Remember: the proposal proves you can do the work. The pitch makes them want you to.