The classic 2×2: Awareness → Purchase across, Emotional → Rational down, giving four modes — Entertain, Inspire, Educate, Convince. Switch brands to see which content each one actually leans on.
1 Pick a brand→2 See what lights up→3 Read the breakdown
Pick a brand to see its content mix ↓
MMCD · Multimedia Marketing & Content Design | CareerComms · Matthew Clement Framework after the Smart Insights / First10 Content Marketing Matrix. Brand mappings are teaching interpretations built from public content.