A 2×2 audience-segmentation model — engagement (vertical) vs. how social the activity is (horizontal) — applied to five audiences. Switch the axes to see how the same people get reframed.
1 Pick an audience→2 Re-label the axes→3 Watch the personas move
Click an audience to explore ↓
MMCD · Multimedia Marketing & Content Design | CareerComms · Matthew Clement Example 1 adapted from a classic music-fan segmentation; the other matrices are analogous teaching constructions.