Three things have to be true at once. It has to be real, you have to want to do it anyway, and somebody has to actually need it. Most people can name two. The third is where the work is.
Each one hands you something the next one needs. Values, then what those values cost you, then the shape of the story, then the company you keep, then the place where all of it overlaps. Your work in each is saved on this device, so you can come back to any of them.
Forty values down to five, then the one honest question. Which of these have you ever actually paid for?
Open ItTool 2 Of 5Twenty situations where a value costs something. Every choice has a gain, a cost, and a thing you gave up.
Open ItTool 3 Of 5Plot what actually happened, find the shape your story already has, then write it in the form that fits.
Open ItTool 4 Of 5296 brands and people. Choose the eight you admire and find out which archetype you keep reaching for.
Open ItReal, loved and needed on one page. Where they overlap you can build on. Where they do not is the work.
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