Where six Shin Ramyun consumers hit friction. Intensity runs 1 = low → 5 = severe, scored from each consumer's ledger (bad-sentiment density + hesitation). Each one's predicted drop-off is outlined. Hover a cell for the driver.
Zoe fails at the first cook (heat), Dev at purchase (price/stock), Grace at consideration (sodium), Marcus at retention (guilt). One fix does not serve all.
Mi-yeong's journey is the lowest-friction — that stability is the value. The only crack is a price gap, so defend it.
Zoe's severe (5) first-cook heat is the biggest drop-off — and it lands right after purchase, wasting the acquisition.
Leah never even reaches the shelf — heat + sodium fear stall her in Consideration. Win the ZMOT reassurance and you convert the buyers you never see.