MMCD · Assignment 03

Shin Ramyun — Consumer Touchpoint Journeys

Six Shin Ramyun consumers — ramyun personas for 농심 Shin Ramyun — mapped on one grid: where each touchpoint happens (rows) × the funnel stage & Moment of Truth (columns).

How to read it: each numbered dot is one touchpoint in sequence. Fill colour = how they feel (sentiment: green good · gold neutral · red bad). Ring & line colour = which consumer. Node size = how long they linger there (dwell — a quick glance vs. a long binge). ☀ = a make-or-break moment.
How to use it: click a consumer below to add or remove their journey and overlay them; select just one to read its full ledger, dwell and total timeline. Note Leah — a consumer who could buy but never does: her path dead-ends at hesitation in Consideration.

Toggle consumers to overlay · select one to reveal its ledger & timeline ↓

Good Neutral Bad small→large = dwell (time) make-or-break ★

Sentiment & dwell across the journey

Hover a node for the touchpoint, its place, Moment of Truth, sentiment and how long they linger there.

Assignment 03 · Shin Ramyun toolkit — explore these next →

◉ Touchpoint Journeys — you are here View nextFrustration Heatmap → View nextOpportunity Backlog →

MMCD · Multimedia Marketing & Content Design · CareerComms · Matthew Clement
Shin Ramyun consumer touchpoint ledger · MOT chain: Stimulus → ZMOT → FMOT → SMOT → UMOT.