CareerComms Classroom

Pixels, Podcasts & Prose.

Write it. Design it. Publish it.

This is not a writing class where your work disappears into a professor's inbox. Everything you make this semester goes live for a real audience. Your blog. Your data. Your voice. Your story.

Multimedia Content Creation · A Digital Track Course

See the Projects ↓ Preview the Workbook →

Three Projects, One Growing Portfolio

Three graded projects plus active participation. Every piece is written, made, and published for a real audience, and smaller activities like infographics and memes are built into your blog. Grading is un-curved.

Blog
40%
Personal Brand · Writing & SEO · Audience
  • Semester-long WordPress blog
  • 9 weekly prompts answered
  • Infographic & meme posts built in
  • The home of your portfolio
Open Blog brief →
Podcast
25%
Partners · Audio Production · Publishing
  • 8+ minute episode with a partner
  • Interviews, sound & a podcast brand
  • Show notes with links & citations
  • Published on your blog & a platform
Open Podcast brief →
Short-Form Video
25%
Individual · Capstone · Publishing
  • 3 videos, 1–4 minutes each
  • Two vertical, one horizontal
  • Strong hook, script & captions
  • Edited in CapCut, embedded in your blog
Open Video brief →
Participation & Attendance
10%
English Only · Workshops · Community
  • Comment on the weekly blogs
  • Face-to-face workshops
  • Read, respond & build on peers' work
  • Attend at least 2/3 to pass
See the syllabus →

Skills You'll Build

This course prioritizes sustained writing, revision, and visible thinking. These are the real skills you practice across every project — the human craft that tools can't automate.

SkillWhat it means
Personal BrandEstablish yourself as a thought leader in a niche that is genuinely yours
E.A.T.Write with Expertise, Authority, and Trustworthiness, citing credible sources
SEOOptimize your content to rank higher and attract organic readers
The HookOpen with a strong hook and on-screen copy that stops the scroll
Multimedia StorytellingBlend text, images, audio, and video into content that captivates and converts
Infographics & VisualsTurn simple data into a clear visual, with design and citation in Canva
Data-Driven StrategyUse basic analytics — views, watch time, engagement — to understand your audience
Platform StrategyGrow your audience with platform-specific tactics on Instagram, TikTok, and YouTube

What You'll Create & Keep

A portfolio of work across platforms that is genuinely yours — evidence you can write, make, and publish real multimedia content.

A Semester-Long Blog
A Published Portfolio
An 8+ Minute Podcast
A Short-Form Video Series
Infographic & Meme Posts

"The best niche is where your passion, knowledge, and audience need all overlap at once."

— Matthew Clement

How You're Graded

Weights total 100% and grading is un-curved. Smaller activities like the infographic and memes are built into your blog, not separate graded projects, and participation carries real weight.

ComponentWeightDistribution
Blog40%
Podcast (Partners)25%
Short-Form Video Series (Individual)25%
Participation & Attendance10%

15-Week Semester Schedule

Week-by-week topics, projects, and milestones. The schedule may shift for holidays or university events.

Projects ↑ Course materials → Open the Workbook →
Prose · The Blog
1Week

Course Introduction

Review the syllabus and goals. Discuss what a real personal brand is. Verbal introductions.

2Week

Blogging: WordPress

Set up your WordPress blog, free or paid. Troubleshoot and practice blogging. Blog #1.

3Week

Audience & Purpose

Blog writing techniques. Identify your purpose and audience. How to respond to comments. Blog #2.

4Week

Personal Brand & SEO

Build your niche and brand. Search basics and E.A.T. Finding and citing credible sources. Blog #3.

5Week

Infographics as a Blog Skill

Turn simple data into a clear visual. Infographic design, copy, and citation using Canva. Blog #4.

6Week

Memes & GIFs

Research effective memes and GIFs. Design and caption your own. Select class topics and themes. Blog #5.

Podcasts · The Podcast
7Week

Podcasts: Research & Scripting

Podcast research and brainstorming. With a partner, plan and script your episode. Blog #6.

8Week

Podcasts: Recording & Editing

In-class workshop on recording and editing techniques. Record and edit with your partner.

9Week

Podcasts: Publish & Premiere

Finalize show notes, titles, and publishing. Podcasts premiere in class. Podcast due (25%). Blog #7.

Pixels · Short-Form Video
10Week

Visual Storytelling & Hooks

Meaningful images and short video. Explore TikTok, Reels, and Shorts. Break down a strong hook. Blog #8.

11Week

Short-Form Video: Plan Your Series

Formats and examples. The final project: 3 videos, 1–4 min, two vertical and one horizontal. Blog #9.

12Week

Scripting & Storyboarding

Writing hooks and tight scripts. Storyboard your series. Captions and on-screen text.

13Week

Filming

Mobile filming for vertical and horizontal video. Peer feedback on early footage. Film your series.

14Week

Editing (CapCut)

Short-form editing, captions, pacing, and sound. Finish, publish, and embed in a blog post.

15Week

Premieres & Analytics

Watch and respond to the series in class. Reflect on basic content analytics. Portfolio wrap-up. Video series due (25%).

Tools & Platforms

Industry-standard tools you'll become proficient with, the same ones working creators publish on every day.

WordPress Canva CapCut TikTok YouTube Instagram

Instructor

Matthew Clement
Matthew Clement
CEEC · Hanyang University · Office #202 H.I.T Building

Matthew Clement teaches multimedia writing and content creation in Seoul. With over a decade in digital publishing, podcasting, and video production, he built this course so that every project goes live and reaches a real audience from day one. His students graduate with a published blog, a partner podcast, and a short-form video series, a portfolio they own, manage, and can show an employer immediately.