This is not a writing class where your work disappears into a professor's inbox. Everything you create this semester goes live for a real audience. Your blog. Your data. Your voice. Your story.
Blog (3 sections)
Weeks 1–4: Master strategy & voice, writing & SEO, and community building with 9+ WordPress posts.
Survey + Infographic (3 sections)
Weeks 5–8: Learn survey design, data analysis, and visual execution to gather 100+ responses with professional infographics.
Podcast + Vlog (6 sections)
Weeks 9–15: Develop format & planning, production skills, and publishing expertise for podcast and vlog projects.
Each project is broken into three focused sections. Learn strategy, execution, and publishing as distinct skills that build on each other.
Eight industry-standard frameworks woven throughout the course.
| Framework | Application |
|---|---|
| The 9 C's | Web readability framework for blog writing and content structure |
| E-E-A-T | Google's trust framework — Experience, Expertise, Authoritativeness, Trustworthiness |
| B.O.S.S. | Four-step survey question diagnostic for data-driven research |
| Before-After-Bridge | Storytelling framework for blogs, podcasts, and vlogs |
| Prof G Pod Format | Seven-segment podcast episode structure for maximum engagement |
| Three-Act Framework | Vlog narrative structure — Setup, Confrontation, Resolution |
| Rule of Thirds | Visual composition grid for video and infographic design |
| 70/20/10 Rule | Content mix — evergreen to trending ratio for audience growth |
A complete multimedia portfolio you own, manage, and build on after graduation.
"The best niche is where your passion, knowledge, and audience need all overlap at once."
Twelve specialized sections organized around four projects. Four fundamental differences from traditional classes.
❌ Most writing courses
Your essays and papers are graded, returned, and archived. Your professor is the only audience.
✓ This course
Everything goes live for a real audience. Your blog reaches readers worldwide. Your podcast is on Spotify. Your vlog is on YouTube. Your work lives online.
❌ Most classes teach one skill
You learn writing, OR video, OR podcasting, OR design. Skills stay in silos.
✓ This course
You master four integrated skills: writing, data visualization, audio production, and video. They build on each other across 15 weeks.
❌ Most portfolios are empty
You graduate with projects that exist only in a folder, never shown to employers or audiences.
✓ This course
You graduate with a published blog, research data, professional infographic, podcast, and vlog. All live. All provable. All immediately showable to employers.
❌ Most students write for teachers
You write because it's an assignment, for one reader (your professor).
✓ This course
You write for the internet. Real people will read your work. Real feedback shapes your writing. Real analytics measure success.
| Component | Weight | Progress |
|---|---|---|
| Blog (9+ Posts) | 30% | |
| Survey & Infographic | 20% | |
| Podcast Episode | 20% | |
| Vlog Capstone | 25% | |
| Class Participation | 5% |
Week-by-week breakdown of topics, projects, and milestones.
Define your writing niche. Analyze competitor blogs. Develop your unique angle. Create your WordPress site.
Master the 9 C's. Learn E-E-A-T. Write and publish first 5 blog posts. Optimize for SEO.
Master B.O.S.S. framework. Create survey. Distribute and collect 100+ responses. Analyze data.
Learn Rule of Thirds. Design professional infographic in Canva. Publish blog posts 6–9.
Master Prof G Pod Format. Plan episode. Partner with peer. Record, edit, and submit podcast.
Master Three-Act Framework. Plan story. Storyboard shots. Write script. Prep equipment.
Film your vlog. Edit in KineMaster. Publish to YouTube and TikTok. Finalize portfolio.
Industry-standard software you'll become proficient with.
Professor, Hanyang University
Matthew Clement teaches multimedia content creation at Hanyang University in Seoul, Korea. With 10+ years of experience in digital publishing, podcasting, and video production, he brings real-world expertise to every project. His approach focuses on building portfolios that matter — work that lives online and reaches real audiences from day one.