Start Here: What CareerComms Is and Who It Is For
Twenty years is a long time to think about one thing.
That is roughly how long I have been living and working in Seoul, teaching at a Seoul university, training corporate teams, coaching professionals through career transitions, and watching what happens when communication works and when it does not.
What I have learned is this: the gap between people who get the opportunities they deserve and people who do not is almost never a skills gap. It is a communication gap. The person who gets the promotion, lands the client, or walks out of the interview with an offer is not always the most qualified person in the room. They are almost always the person who communicated most clearly, most confidently, and most deliberately.
That is what this site is about.
What CareerComms covers
There are eight sections on this site and each one targets a different part of the communication problem.
The Pitch Room is for anyone navigating a job search, career pivot, or professional rebrand. Interviews, personal narratives, LinkedIn, the questions that trip people up and why.
Strategy Desk is for marketing and communications professionals who want sharper thinking on campaigns, briefs, and integrated messaging. The stuff that sits above the tactics.
Signal vs. Noise is where I think out loud about AI, communication ethics, and what it actually means to work and communicate in 2026. Less breathless, more considered.
The Writing Lab is for anyone who wants to write better professionally. Blog posts, emails, reports, the kind of writing that actually gets read.
Seoul Side is the Korean lens. Twenty years in this country has changed how I think about hierarchy, silence, trust, and professional relationships. This section brings that perspective to the surface.
The Briefing is the main feed. Everything lands here.
The Classroom is where the university frameworks go public. The tools I use with students, available outside the lecture hall.
Work With Us is where the site connects to real engagements. Coaching, corporate training, speaking. If anything here resonates, that is where to go next.
A note on the Korean angle
One of the things that makes this site different from the standard career communication content you will find everywhere else is the Seoul lens. Korean professional culture has a lot to teach people who are willing to pay attention.
The concept of 눈치 (nunchi), the ability to read a room and respond to what is not being said, is one of the most practically useful communication skills I have ever encountered. The Korean approach to trust, to hierarchy, to the long game of professional relationships, all of it has shaped how I think about communication in ways that no textbook ever did.
That perspective shows up throughout the site. Not as novelty, but as a genuinely different way of seeing problems that most Western communication frameworks miss entirely.
Where to start
If you are here because of a job search, start with The Pitch Room.
If you are here because of a marketing or communications challenge, start with Strategy Desk.
If you are just curious, start with Seoul Side. It will give you a sense of the voice and the thinking behind everything else here.
Where to Start, by the Question You Have
The sections tell you where things live. Most people arrive with a narrower question than that, usually one with a deadline attached. If yours is on this list, start with the post in the middle column, then use the tool to apply it to your own situation.
Five questions readers bring, and where each one starts
A first post to read and a free tool to try, for the most common reasons people arrive.
가장 흔한 질문별로 먼저 읽을 글과 써 볼 무료 도구.
Swipe for more columns · 옆으로 밀어 보기
| Read this first 먼저 읽을 글 | Then try this tool 다음에 써 볼 도구 | |
|---|---|---|
| I have an English interview soon 곧 영어 면접이 있다 | Preparing for an interview in your second language 모국어가 아닌 영어로 면접 준비하기 | The Answer Bank, answers built for interviews in Korea 한국 면접에 맞춘 답변 모음 |
| My resume gets no replies 이력서를 내도 연락이 없다 | How the ATS decides before a recruiter does 채용 담당자보다 먼저 판단하는 ATS | Resume Radar, to see what a screen picks up 이력서가 어떻게 읽히는지 확인하기 |
| My emails and reports go unread 메일과 보고서가 읽히지 않는다 | One email, one job 메일 한 통에는 한 가지 일만 | Copy Check, an honest score for any draft 내 글의 점수와 고칠 점 확인하기 |
| I need a content or marketing plan 콘텐츠나 마케팅 계획이 필요하다 | The Content Matrix 두 축으로 콘텐츠 계획 세우기 | Content Marketing Matrix, to plot next month 다음 달 콘텐츠를 매트릭스에 배치하기 |
| I am deciding what to do next 다음 진로를 고민하고 있다 | A values test is not a career plan 가치관 검사와 커리어 계획의 차이 | The Short List, to name what you will not trade 양보할 수 없는 가치 정하기 |
A CareerComms example.
None of these is the only door. They are simply the posts that answer each question most directly, and each tool takes about as long as a coffee. If your question is about working inside a Korean company rather than getting into one, start with how Korean workplace hierarchy actually works. It explains more of the everyday confusion people describe to me than anything else on the site.
A note if English is your second language. The posts are written in English, but every chart, table and framework on the site carries a Korean line under each item, so you can check the idea in Korean before you work through the full text. If you are preparing in two languages at once, for a Korean company in the morning and a foreign one in the afternoon, the site is built for exactly that week.
A Worked Example: One Reader, One Week
Here is what that looks like in practice. Picture Seoyeon, a marketing associate at a skincare brand in Seongsu, three years into her first job. A foreign beauty company has invited her to an English interview in ten days. She does not need the whole site. On the first evening she reads the interview preparation post and drafts three answers in The Answer Bank. On the third evening she cuts her strongest story until it fits in ninety seconds. On the weekend she says it out loud to a friend, twice, and fixes the sentence she keeps tripping over. By the day of the interview she has read three posts, not thirty, and every one was chosen by the question she actually had.
That is how the site is meant to be used. Reading more feels like progress, but the interview, the email or the plan is where the learning happens. The four steps below are the whole method.
One question, one post, one tool, then the real thing
How to get the most out of a single visit to CareerComms.
CareerComms를 한 번 방문해서 가장 많이 얻어 가는 방법.
Name your question
Write down the one thing you need to get better at this month.
이번 달에 가장 필요한 한 가지를 적는다.
Read one post properly
Choose one post from the table and read it to the end.
표에서 글 하나를 골라 끝까지 읽는다.
Apply it with a tool
Use the matching tool on your own material, not an example.
예시가 아니라 내 자료로 도구를 써 본다.
Do the real thing
Send the email, give the answer, run the plan. Then come back.
메일을 보내고, 답하고, 계획을 실행한 뒤 다시 온다.
A CareerComms framework.
The highlighted step is the one most readers skip. Reading about a good interview answer and building your own are different kinds of work, and only the second one shows up on the day. If you get stuck at that step, that is usually the point where it helps to work with us directly.
And if anything resonates enough that you want to go deeper, the Work With Us page covers what that looks like in practice.
Good to have you here.
If you are preparing for interviews, the Interview Strategy tool on this site can help you build answers that hold up in the room.
Frequently Asked Questions
What is CareerComms?
A blog about professional communication… interviews, writing, personal branding, AI literacy, and the Korean workplace… written from years of teaching and consulting in Seoul.
Who writes CareerComms?
CareerComms is written by a communication consultant and university lecturer based in Seoul who trains corporate teams and coaches professionals through career transitions. You can work with us directly.
Where should a first time reader begin?
Start with the question you actually have. Interviewing… tell me about yourself. Writing… how to write a blog post. Working across cultures… what twenty years in Korea teaches.
How often is new content published?
New posts go up every week across career strategy, writing, AI, and Seoul Side culture. The fastest way to keep up is to check the blog index.
CareerComms. “Start Here: What CareerComms Is and Who It Is For.” CareerComms, 2024, https://careercomms.com/start-here/.
Quotation with attribution and a link is welcome. Republication without permission is not.
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