The Classroom.
Where the frameworks come from.
Teaching is where the thinking gets stress-tested. Six courses built across 18 years of instruction — the frameworks, the materials, and the logic behind them, available beyond the classroom.
Six courses. One curriculum.
Multimedia Marketing & Content Design
Strategy TrackTeam-based campaigns from strategy through final pitch. Real client, real brief. Every creative decision has to be explained, not just shown.
English Writing with Multimedia
Digital TrackDigital prose, structure, and the craft of saying something clearly. The multimedia component is not decoration — it requires the same strategic thinking as the prose.
Strategic Personal Branding
AdvancedAuthentic professional identity built on values, storytelling, and deliberate decision-making. Who you are professionally should be a decision, not an accident.
English Career Communications
Career ArcFrom interview to pitch. Two-semester arc covering Foundational Workplace Communications and Advanced Persuasive Speaking. Every session produces something usable.
Global Business Communication for Impact
All LevelsCommunication is the strategy. This course makes that concrete — job interviews, digital presence, resume writing, and negotiation, with cross-cultural competency woven throughout.
Technology & AI: Utopia or Dystopia?
All LevelsFive analytical lenses. Thirteen weeks. No easy verdicts. Students work through Governance Lag, Tradeoffs, Power and Autonomy, Escalation, and Incentive Structures applied to real technologies.
The classroom. Now yours.
Six frameworks built for the classroom, formatted for immediate use. Download free. No account required.
The foundation of every branding course — a structured exercise for surfacing authentic professional values before any positioning work begins.
Download Free PDF ↓Professional mission and vision statements built on values — the exact framework used in Strategic Personal Branding to move from purpose to positioning.
Download Free PDF ↓What ATS systems actually do and do not do to resumes — built for departments, HR teams, and job seekers navigating AI-screened applications.
Download Free PDF ↓An argument-first IMC brief template. Forces the single campaign claim before any deliverable planning begins — the exact structure from Multimedia Marketing.
Download Free PDF ↓The STAR method with the argument layer most guides skip — plus a full story bank and how the approach shifts across Korean corporate, international, and startup contexts.
Download Free PDF ↓Every element of a professional blog post — title, deck, opening paragraph, H2s, CTA, SEO fields — what each does, where it sits, and why it matters.
Download Free PDF ↓Need this training for your team?
I bring these courses outside the university — workshops on communication strategy, personal branding, AI literacy, and campaign thinking for organizations that want their people to communicate like they mean it.