The Classroom
Teaching is where the thinking gets stress-tested. This page collects the courses I run at Hanyang, the frameworks I have built across 18 years of instruction, and the materials I make available beyond the classroom.
Current Courses
Team-based campaigns from strategy through final pitch. Real client, real brief.
Strategy TrackDigital prose, structure, and the craft of saying something clearly.
Digital TrackAuthentic professional identity built on values, storytelling, and deliberate decision-making.
AdvancedFrom interview to pitch. Command attention, inspire action, and communicate your way to the top.
Career ArcInterviews, negotiation, cross-cultural fluency, and digital presence.
All LevelsEthics, governance, power. Five lenses. No easy verdicts.
All LevelsCourse Descriptions
A team-based campaign course built around a real client and a real brief. Students move from strategy through execution: audience research, messaging architecture, content design, platform selection, and a final pitch. Every creative decision has to be explained, not just shown. Students leave with a portfolio-ready campaign and the vocabulary to talk about it professionally.
This course develops writing precision alongside multimedia communication skills: structuring an argument, designing information for an audience, and integrating visual and written elements coherently. Students write, revise, and present. The multimedia component is not decoration. It is a different discipline requiring the same strategic thinking as the prose.
This course empowers students to develop authentic professional identities grounded in personal values and career aspirations. Rather than teaching platform-specific tactics, the emphasis is on making thoughtful, informed decisions about professional presence across contexts. By integrating storytelling, narrative-building, and self-awareness tools, students develop the skills to effectively communicate their professional identity with credibility, emotional resonance, and logical clarity. Designed for HIWS international students. All work emphasizes privacy protection — no public posting required.
In a hyper-competitive professional world, your ability to communicate can make or break your career. This is not just about speaking clearly. It is about commanding attention, inspiring action, and driving results. Students work through two modules: Job Search Mastery — personal narratives, resumes, cover letters, and formal interviews — and Advanced Persuasive Speaking, covering elevator pitches, business proposals, and high-stakes presentations. Every session produces something usable. Students leave with a complete professional communication portfolio and the confidence to use it.
Students work through a career communication arc covering job interviews, digital professional presence, resume and cover letter writing, and negotiation — with cross-cultural competency woven throughout. The Seoul context matters: students prepare to operate in global environments where assumptions about directness, hierarchy, and relationship-building vary significantly. Every session produces something usable.
This course refuses to take the easy side. Students work through five core frameworks applied to real technologies and real consequences: Governance Lag, Tradeoffs, Power and Autonomy, Escalation, and Incentives. The course moves through three acts: establishing the analytical lens, applying it to AI’s most contested spaces, and building defensible positions on emerging issues. Most communication courses teach you how to say things. This one teaches you whether things should be said at all.
Frameworks & Downloads
A structured approach to communication instruction — and a tool for learners to assess whether any learning environment is actually set up to make them better, not just measure them.
Download Free PDFKnow, Like, Trust applied to professional storytelling. Six story types, starter prompts for each, a quick diagnostic, and the sequence most people get backwards.
Download Free PDFGovernance Lag, Tradeoffs, Power & Autonomy, Escalation, Incentives — applied to any AI system or policy. Built for departments, HR teams, and job seekers navigating AI-screened applications.
Download Free PDFAn argument-first IMC brief template. Forces the single campaign claim before any deliverable planning begins — the exact structure used in Multimedia Marketing and Content Design.
Download Free PDFThe STAR method with the argument layer most guides skip — plus a full story bank and how the approach shifts across Korean corporate, international company, and startup interview contexts.
Download Free PDFEvery element of a professional blog post — title, deck, opening paragraph, H2s, CTA, Yoast SEO fields, category tag — what each one does, where it sits in the funnel, and what failure looks like.
Download Free PDFNeed this training for your team?
I bring these courses outside the university — workshops on communication strategy, personal branding, AI literacy, and campaign thinking for organizations that want their people to communicate like they mean it.