Blogging, storytelling, SEO, and digital craft for serious content
creators. Whether you’re writing for a grade or a real audience,
The Writing Lab helps you find your voice and use it with purpose.
Every major technology regulation arrives after the harm has already been distributed. This is a structural feature of innovation and accountability. Here is how to think about the gap and what it means for how you use AI tools.
High performers and low performers face the same failures. What separates them is not talent or resilience. It is what they do with the information. Every semester, somewhere around week six or seven, a student gets a grade that does not match what they expected. What happens next tells me more about their trajectory than…
The first draft is not a product. It is a thinking tool. Most people skip it because it feels inefficient. That is exactly why their final draft is so hard to read. Most professionals approach writing backwards. They open a blank document, think about what they want to say, begin composing something they would be…
The resume gets you on the yes pile. The cover letter is supposed to do something else entirely. Most people write the wrong document for that job. Every semester I read a stack of cover letters from students who are genuinely talented, genuinely motivated, and genuinely convinced that the letter they have written is good….
The most concerning result of AI in professional communication is not bad writing. It is writing that is technically clean and intellectually absent. There is a distinction worth making between two kinds of AI-assisted professional communication. The first is work that AI has helped make better: clearer, better structured, more precisely worded. The human thinking…
Every professional blog has an About page. Almost none of them are doing the job they should be doing, for readers or for search engines. Every professional blog or website has an About page. Almost none of them are doing the work they should be doing. Most About pages read like apologies. They are vague…
Eight out of ten people who see your headline will read it. Two out of ten will read what comes after. Write accordingly. Eight out of ten people who encounter a headline will read it. Two out of ten will read what comes after. This is not a finding about blog posts or content marketing….
When AI can produce grammatically perfect, professionally appropriate, completely forgettable text in seconds, the bar for human writing has changed. Here is what it actually needs to do now.
Every organisation is investing in AI tools. Almost none of them are investing in the one skill that determines whether those tools produce anything worth reading.
You can tell within one paragraph whether someone wrote a blog post for a grade or for a reader. Most professional blogs are still writing for the grade. Here is how to stop.