Launch · Online Readiness Roadmap
The Launch: Mood Board and Report
A written plan for how you would show up online, a visual identity and the strategy behind it, planned on paper.
Weight 20%
Due Week 14
Halves Mood board + report
Submit LMS + peer review
A written plan for how you would show up online, without having to go online. The mood board carries the feeling, the written report carries the strategy.
This protects your right to privacy outside the classroom: you plan the launch on paper. It draws on Units 11, 12, and 13 and the Week 13 workshop, and you submit in your own choice of format, as long as it is readable by your professor.
The mood board
A visual identity someone could feel without reading a word. It includes:
- A colour palette
- Emotive images
- Typography
- Your brand logo
- Bio text, written
The written report
The strategy that proves the look was designed, not decorated. It includes:
- Your values
- Domestic and international platforms
- Your analytical measurement techniques
- A data analytics explanation
Assessment
Peer assessment, sharing, and LMS submission. Choose a format that carries both halves clearly, and check it opens for your professor before you submit.
Before you submit
- Every colour on the board carries its HEX code.
- Each platform has one sentence of rationale, not just a logo.
- I opened the real dashboards before writing the analytics section.
- The palette explanation uses my values, not adjectives.
- The file opens cleanly for my professor in the format I chose.
AI policy, from the syllabus
AI-generated content is not allowed unless the instructor explicitly permits it, and any AI use must be disclosed. If undisclosed AI use is found, you have two days to rewrite with a 20% deduction, or the piece receives a zero. Late work loses 10% per day up to five days, then a zero.