CAREERCOMMS ← Course Slides How to use it Workbook →
Personal Branding · Assignment Handouts

Know what you're being marked on.

Every graded piece in the course: what it is, what it is worth, and when it is due. The full brief and rubric for each one is written down and open to you from week one.

Click the green button on any card. Each brief opens in your browser with the rubric attached. Read it before you start and again before you submit — the rubric is the actual marking sheet, so it tells you exactly where the points are. Briefs are for enrolled students, so you will be asked for the class password once per session.

Where your grade comes from

Four graded assignments at twenty percent each, plus attendance and participation. Each brief below matches the syllabus.

Self Reflection · 20% Case Study · 20% Readiness Roadmap · 20% Final Presentation · 20% Attendance · 10% Participation · 10%
Introspective factors 20% · Week 5

Self Reflection

Reflect honestly, then draft a personal brand statement rooted in your values, goals, and best self. Marked on evidence and congruence, not polish.

Individual · Look inward first

Extrospective factors 20% · Week 10

Case Study

With a partner, read how a real brand is built and present it at the Case Study Showcase. Pairs and subjects confirmed at the Week 8 workshop.

Pairs · Presented live

Launch 20% · Week 14

Online Readiness Roadmap

A mood board and a written strategy report: how you would show up online, planned on paper so your privacy stays yours.

Individual · Nothing goes live

The close 20% · Weeks 14 to 15

Final Presentation

Everything you built, presented live to the room in the final personal brand presentations. Reflection, story, roadmap and identity together.

Individual · The whole term, in one room

Where the work lives

None of these are written from scratch the week they are due. Every component is built up week by week in the workbook. The handouts tell you what the finished piece needs; the workbook is where you build it.

Student workbook

The Workbook

Every activity and worksheet for all fifteen units, in one document you write in as the term goes. This is where each assignment gets built.

Password protected

Lecture slides

Unit Slides

The deck for every unit, posted through the semester. Opens with your class password.

Password protected

Not enrolled?

Course Materials, Free

The seven frameworks the course runs on, explained in full and free to use, along with two fillable templates and a plain description of what the workbook and each brief contain. No password, no email.

Open to everyone