Every graded piece in the course. What it is, what it is worth, and when it is due. The full brief and rubric for each one opens with your class password.
Four graded assignments at twenty percent each, plus attendance and participation. Each brief below matches the syllabus, so read it before you start and again before you submit. Briefs and rubrics are for enrolled students, so you will be asked for the class password once per session.
Reflect honestly, then draft a personal brand statement rooted in your values, goals, and best self. Marked on evidence and congruence, not polish.
Open the brief → Extrospective Factors · 20% · Week 10With a partner, read how a real brand is built and present it at the Case Study Showcase. Pairs and subjects confirmed at the Week 8 workshop.
Open the brief → Launch · 20% · Week 14A mood board and a written strategy report: how you would show up online, planned on paper so your privacy stays yours.
Open the brief → The Close · 20% · Weeks 14 to 15Everything you built, presented live to the room in the final personal brand presentations. Reflection, story, roadmap and identity together.
Open the brief →None of these are written from scratch the week they are due. Every component is built up week by week in the student workbook. The handouts tell you what the finished piece needs; the workbook is where you build it.
Read the brief. Then open the book.
The seven frameworks the course runs on are explained in full and free to use on the course materials page, along with two fillable templates and a plain description of what the workbook and each brief contain. No password, no email.