Open it through the gate.
The workbook lives behind your class password. On the course page, click Access Workbook and enter the password your instructor gave you. The same password opens the lecture slides too.
Bookmark careercomms.com/personal-branding/ so you can jump straight back in.Move through it by part.
This is the paged edition. It runs in parts across the term: introspection, then story, then extrospection, then the roadmap and the pitch. Use the Contents button at the top to jump to any unit and always know where you are.
Write in it, in your own hand.
Wherever the book gives you a prompt or a blank, type your answer right there. The point is not to fill the space. It is to leave the page with something true that you can defend, not a slogan.
Keep your own copy of longer answers too. Use the Print button when you finish a part.Place yourself, do not just tick.
Some exercises ask you to drag, not click. Land where you honestly sit, not where you wish you did, then write the moment that puts you there. A position with no moment beside it is a guess.
Commit, then it explains why.
The checks want one honest answer first. Choose, and the page locks your choice and tells you the why behind it. Commit before you peek. The reason is the lesson, and it sticks better when you guessed first.
25% · Week 6
Every page feeds an assessment.
Look for the Feeds Into marker at the bottom of a unit. It tells you exactly which assessment and which criteria that exercise builds toward. Nothing here is busywork. The work you do in class is the work you hand in.
Watch your progress fill.
A live meter at the bottom of the book fills as you write, place, and check. Your work saves itself on the device you are using, so come back to the same laptop and your notes are waiting. Keep it moving every week, not all at once at the end.
How to actually succeed with it
- Attach a moment to every value. A value with no story behind it is a preference wearing a value's clothes.
- Land where you honestly sit on the drag scales, not where you wish you did. The gap is the useful part.
- Commit to an answer before you reveal the why. The guess is what makes the reason stick.
- Follow the Feeds Into markers. Each one is a piece of an assessment you will thank yourself for later.
- Do the pair work every week. Participation is earned there, and the story work gets sharper out loud.
- Check your progress every week, not at the end. A small gap noticed early is easy to close.