Every graded brief and its rubric, in one place. Read the brief before you start and again before you submit. The rubric is the same document your work is marked against, so there is nothing in the grade that is not written down here.
Values, strengths and goals worked through honestly, then a personal brand statement that real anecdotes can carry. Marked on evidence and congruence rather than polish.
Open the brief → Extrospective · 20% · Week 10With a partner, take apart how a real person built a brand, then present it at the Week 10 Showcase. Pairs and subjects are confirmed at the Week 8 workshop.
Open the brief → Launch · 20% · Week 14A mood board and a written strategy report covering platforms, cadence and analytics. Planned on paper, so your privacy stays entirely yours.
Open the brief → The Close · 20% · Weeks 14 to 15Everything you built, delivered live to the room. Reflection, story, roadmap and visual identity standing together as one brand rather than four assignments.
Open the brief →None of these are written from scratch in the week they are due. Every component is built up session by session in the student workbook. The brief tells you what the finished piece has to contain. The workbook is where you build it.
Read the brief. Then open the book.
The point level criteria sit inside each brief, at the end. Nothing is marked against a standard that is not printed in the document you are reading.