Campaign Strategy

Career Briefing

Integrated Marketing Communications: Why Every Campaign Needs One Argument First
ByMatthew Clement May 7, 2026May 26, 2026

IMC is the discipline of making sure every piece of communication in a campaign makes the same underlying argument. Most campaigns get the execution right and skip the argument entirely.

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Career Briefing

Why Most Marketing Campaigns Fail Before the First Post Goes Live
ByMatthew Clement December 3, 2025May 26, 2026

If you are building a content or communication strategy and want tailored guidance on the strategic gaps, work with Matthew before the first post goes live. Free tool How does your own writing score? Paste a blog post, email, LinkedIn piece, or bio. Get an honest score, your biggest gap, and what to fix next….

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