Most content strategies are not strategies. They are calendars with categories. A real content strategy starts with a business objective and works backward to content. Here is the difference.
You can tell within one paragraph whether someone wrote a blog post for a grade or for a reader. Most professional blogs are still writing for the grade. Here is how to stop.
If you are building a content or communication strategy and want tailored guidance on the strategic gaps, work with Matthew before the first post goes live. Free tool How does your own writing score? Paste a blog post, email, LinkedIn piece, or bio. Get an honest score, your biggest gap, and what to fix next….