The voice problem in professional blogging is not a writing problem. It is a thinking problem. Most professional blog posts sound the same because they were produced by the same process. Here is how to make yours sound like you.
The first draft is not a product. It is a thinking tool. Most people skip it because it feels inefficient. That is exactly why their final draft is so hard to read. Most professionals approach writing backwards. They open a blank document, think about what they want to say, begin composing something they would be…
You can tell within one paragraph whether someone wrote a blog post for a grade or for a reader. Most professional blogs are still writing for the grade. Here is how to stop.