The Briefing
Career communication, personal branding, AI ethics, marketing strategy, and almost 25 years of Seoul. Written for professionals who treat communication as a craft, not a task.
Six Sections, Six Different Jobs
Everything published here lives in one of six sections. Pick the one that matches what you are working on right now.
Every Issue Of The Briefing
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Your Resume Is Not the Problem. Your Story Is.
Most job seekers spend 80% of their energy on the document and 20% on what actually gets them hired β how they talk about…
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What Working in Korea for 20 Years Teaches You That Business School Doesn’t
Twenty years is long enough to stop being surprised. Long enough to stop interpreting silence as rudeness, hierarchy as inefficiency, or indirectness as dishonesty.…
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What No One Tells You About AI in the Workplace… Yet
The conversation about AI and work keeps getting stuck in the same two positions. Neither one is particularly useful if you are a professional…
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How to Write a Blog Post That Doesn’t Read Like a School Essay
You can tell within one paragraph whether someone wrote a blog post for a grade or for a reader. Most professional blogs are still…
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Why Most Marketing Campaigns Fail Before the First Post Goes Live
If you are building a content or communication strategy and want tailored guidance on the strategic gaps, work with Matthew before the first post…
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Most Candidates Fail the First Question Before It Is Finished
The question is not an invitation to recite your resume. It is an audition to see whether you know how to tell your own…
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Start Here: What CareerComms Is and Who It Is For
Twenty years is a long time to think about one thing. That is roughly how long I have been living and working in Seoul,…
The Briefing goes out twice a month. Practical thinking on communication, branding, and career strategy. No filler.