Multimedia marketing, IMC, campaign planning, and content strategy.
For marketers and students who understand that communication is the
strategy — and everything else is execution.
Most professionals start preparing for negotiation when the offer arrives. By then several key decisions have already been made without them. Here is what to do before the offer lands.
Most personal branding advice tells you to find your niche. A niche is a category. What you actually need is a specific, provable reason why someone would choose you over everyone else in that category. Most personal branding advice stops at the niche. Find your niche. Own your niche. Be the person known for that…
Randy Pausch said it once in a lecture that changed how I think about failure, legacy, and what a career is actually for. Almost 20 years later, it is still the most useful sentence I know. In 2007, a computer science professor at Carnegie Mellon University stood up in front of 400 people and delivered…
Most professionals plan in blocks: semesters, quarters, annual reviews. Each one ends, and the next one begins. Nobody connects them. Here is the framework that does. Nobody sits you down at the start of your career and says: here is how to think about the next ten years. You get a curriculum, a job description,…
There is a version of personal branding that is essentially a full-time job of impression management. Audiences can feel the difference, even when they cannot name it. There is a version of personal branding that functions as a full-time job of impression management. Optimized headshots. Choreographed LinkedIn posts. A curated set of opinions calibrated to…
Every week, a brand somewhere launches a campaign that looks great in the deck and disappears without a trace in the real world. The creative is solid. The brief was approved. The content calendar is full. And yet — nothing moves. Engagement is flat. Conversions don’t come. The team shrugs and calls it a “tough…