The Classroom.
Where the frameworks come from.
Teaching is where the thinking gets stress tested. Six courses built across almost 25 years of instruction at Hanyang — the frameworks, the materials, and the logic behind them, available beyond the classroom.
Six courses. One curriculum.
Technology & AI: Utopia or Dystopia?
Semester CourseFive analytical lenses. Thirteen weeks. No easy verdicts. Students work through Governance Lag, Tradeoffs, Power and Autonomy, Escalation, and Incentive Structures applied to real technologies.
Strategic Personal Branding
AdvancedAuthentic professional identity built on values, storytelling, and deliberate decision-making. Who you are professionally should be a decision, not an accident.
English Career Communications
Career ArcFrom interview to pitch. Two-semester arc covering Foundational Workplace Communications and Advanced Persuasive Speaking. Every session produces something usable.
Pixels, Podcasts & Prose
Digital TrackWrite it, design it, publish it. A multimedia content creation course where every project — a blog, a partner podcast, and a short-form video series — goes live for a real audience.
Multimedia Marketing & Content Design
Strategy TrackTeam-based campaigns from strategy through final pitch. Real client, real brief. Every creative decision has to be explained, not just shown.
Professional Academic English
Semester CourseResearch, write, and present on a topic from your major. Academic essay, two presentations, and a full workbook, all in one semester.
Global Business Communication for Impact
All LevelsCommunication is the strategy. This course makes that concrete — job interviews, digital presence, resume writing, and negotiation, with cross-cultural competency woven throughout.
For students: course materials are updated throughout the semester, so bookmark this page and check back. Classes marked Coming Soon open as their content is completed over the summer. Questions? Reach out through the contact page.
The classroom. Now yours.
Six frameworks built for the classroom, formatted for immediate use. Download free. No account required.
The foundation of every branding course — a structured exercise for surfacing authentic professional values before any positioning work begins.
Download Free PDF ↓Professional mission and vision statements built on values — the exact framework used in Strategic Personal Branding to move from purpose to positioning.
Download Free PDF ↓What ATS systems actually do and do not do to resumes — built for departments, HR teams, and job seekers navigating AI-screened applications.
Download Free PDF ↓An argument-first IMC brief template. Forces the single campaign claim before any deliverable planning begins — the exact structure from Multimedia Marketing.
Download Free PDF ↓The STAR method with the argument layer most guides skip — plus a full story bank and how the approach shifts across Korean corporate, international, and startup contexts.
Download Free PDF ↓Every element of a professional blog post — title, deck, opening paragraph, H2s, CTA, SEO fields — what each does, where it sits, and why it matters.
Download Free PDF ↓What students say, in their own words.
Real messages and emails from the classroom — across marketing, career communication, AI, and academic writing.
I genuinely found the course content and practical project experience very very meaningful. Your format was what made my trip to Korea extremely worthwhile.
The project I worked on was also very beneficial for my portfolio. Thank you for extending yourself as a teacher and mentor.
I was able to apply the interview practice and actually land an internship. Thank you sir.
The lesson on the LEAF structure completely changed my approach. I even find myself analyzing other people’s writing using the LEAF framework whenever I read.
This course made me think differently about technology, not just use it.
Ready to go beyond the frameworks?
Everything I teach is here, free to use. A framework only takes you so far. When you are facing a pitch that matters, a brand at a turning point, or a team that needs to communicate like it means it, that is when it helps to have someone in the room who has taught this for almost 25 years. One‑to‑one, or with your whole organization.